Advertising Guide - GunNabber

GunNabber Retailer Advertising Guide

GunNabber Premium subscribers are eligible for placement in one of our three advertising spaces on our product search page just above the search results. These advertising spaces are shared between all Premium subscribers, and we make every effort to evenly distribute impressions among participants.

You may upload multiple ads for variety; however, the number of ads you upload does not increase your percentage of ad share — only the diversity of your displayed ads.

Eligibility Requirements

To participate in GunNabber’s retailer advertising program, you must:

Have an active GunNabber Premium subscription.
Maintain an active and up-to-date product feed connected to the GunNabber platform.
Be in good standing with no outstanding payments or unresolved policy violations.
Have at least one active ad that meets our content and format requirements.

Ad Format & Technical Requirements

All ads must comply with these specifications:

Size: 300x250 pixels (exact). Images not sized correctly will be automatically resized, which may affect quality.
Formats accepted: JPEG, PNG, or GIF.
Color compatibility: Ads must display clearly on both light and dark backgrounds.
File size: Maximum 1 MB.
Quality: No pixelated, stretched, or unreadable images.

Destination URL & Linking Rules

Ads must link to a valid product page, category, or landing page related to your store or offerings.
Landing pages must match the product, offer, and messaging in the ad.
No broken links, placeholder pages, excessive redirects, or unrelated destinations.
No links that auto-download files or launch pop-ups without user consent.

Content Rules & Restrictions

Ads must be appropriate for all audiences and comply with applicable laws and regulations. The following are strictly prohibited:

Content that promotes illegal firearms, accessories, or unsafe firearm use.
Misleading or false claims (e.g., fake scarcity, unverified performance claims).
Obscene, explicit, or offensive imagery or language.
Political endorsements, slogans, or campaign materials (unless specifically approved).
Infringement of third-party trademarks or copyrighted materials without permission.

GunNabber reserves the right to reject or remove any ad at its discretion.

Ad Rotation & Scheduling

Your eligible ads will rotate randomly on each impression, ensuring fair exposure for all Premium advertisers.
Multiple active ads increase variety, not share percentage.
You may enable or disable ads at any time from your dashboard.
Ads that are disabled will stop appearing immediately but remain stored for future use.

Approval and Ad Review

GunNabber periodically reviews ads for policy violations.
Ads that do not meet requirements will be flagged for edits, and you will be notified via email.

Reporting & Analytics

GunNabber provides performance data so you can evaluate your advertising success.

Available metrics: impressions and clicks.
Data updates in real-time and can be viewed in your retailer dashboard.

Billing & Fees

Premium Retailer subscriptions include advertising in the space above the search results at no extra cost.
All Premium advertisers receive equal ad share.
GunNabber may offer optional paid advertising enhancements in the future; participation will be optional.

Compliance & Enforcement

Failure to comply with these guidelines may result in:

Rejection and removal of your ad.
Suspension or termination of your advertising privileges.
Potential suspension or termination of your GunNabber Premium subscription for repeated violations.

GunNabber reserves the right to update these guidelines at any time. Updated terms will be posted at https://www.gunnabber.com/policies/retailer-advertising.

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Disclaimer: GunNabber is a product search engine only. We do not sell firearms, ammunition, or related products. All purchases are made directly through third-party retailer websites.